Karachi Bakery, one of the leading bakery brand both in India and worldwide are known for their signature biscuits, unveiled a new store identity. Hyderabad-based Think Designz, the design agency was given a task to create the store concept. The design team wanted a very chic and trendy appeal to it and wanted it to be maintenance free at the same time.

The shop fitting used in the periphery of the store fits perfectly into the industrial open frame design language, yet has a touch of youthful elegance to it. The black anodised uprights with the Mid night black a proprietary colour developed specially by us add an up market feel to the space.The Syntrack shop fitting system is unique by the virtue of being completely slotless. Accessories are plugged in to a unique adaptor developed by us, the uprights can be used on all 4 sides allowing an unmatched level of design flexibility.

While the FORTE a highly robust and no hassel shop fit with Single slotted uprights and a very versatile shelf bracket designed to be used in 2 angles, 0 degree and 20 degree was used for the mid floor space. So that merchandise presentation angles could be changed as required. The corner protectors for the skirting is a proprietary design that protects the skirting of the floor units from damage caused by the toes of customers and cleaning equipment. A small but important detail to increase the life of the shop fit.

This is a proprietary shop fitting system that has been designed and developed by us. Slotless profiles can be mounted from the wall to the floor or mounted from the ceiling, accessories are plugged in using specially designed adaptors that function like hair clips and clamp onto the specially designed grooves in the upright.

Accessories mounted into the adaptors are held in place in a manner that prevents any movement making every accessory both safe and robust. The gloss black anodising and specially formulated Mid night black shade of electro plating for the adaptors and shelf support brackets are a highlight of this system. The corner protectors for the skirting is a proprietary design that protects the skirting of the floor units from damage caused by the toes of customers and cleaning equipment. A small but important detail to increase the life of the shop fit.