Deeper customer engagement is fast emerging as the golden key to generate peak levels of customer experience in the store. Here’s what emerged from recently published World pay and FITCH research, polling 2500 consumers about the sources of fun and

Indian retailers have a pithy aphorism, which goes like: ‘Jo dikhta hain, woh biktha hain!’ The English equivalent says: ‘what can be seen, sells.’ Be it high-end retail or anything down the line, this in-store principle works, provided you get