Group Overview

INSYNC is recognised as one of the nation's fastest growing retail shop fitting solutions company. It inherits a rich 25 year legacy of its parent company Safe Enterprises, credited for being pioneers in the field of retail display solutions, having provided fit-outs for over 40000 retail stores spanning an estimated 18 million sq.ft of retail space across the country.

What was once a dream of the founder Mr.Salim Merchant who started this journey from the humble confines of a small outlethas transformed into a group with manufacturing infrastructure spread across 3 locations with more than 200 employees and a vendor base of over 150 suppliers. The company today forms the backbone of an impressive nationwide service network and has channel partners and display centres in multiple cities growing exponentially through INSYNC, its shop fitting development and distribution wing.

INSYNC greatly bolsters safe's ability of bringing to life, retail design concepts by engineering and transforming them into tangible user-friendly display fixtures. ONSITE, the group's site management wing specializes in undertaking installations at client sites.

A gambit of product and services that come together to eliminate the rigours of co-ordinating with multiple vendors.

Management Team

Saleem Merchant

Managing Director: Safe Group companies

Director: INSYNC Retail Project Management (P) Ltd.

A maverick entrepreneur and visionary, he envisioned and shaped the foundation of the modern Indian retail burst, by pioneering the concept of modular shop fitting systems in the Indian market. He developed the first indigenous shop fitting system: The Grid.

He incorporated Safe Enterprises in 1991 to be India's first organization, dedicated to the design and manufacturing of modular shop fitting solutions. His innovative ideas and fixturing solutions put Safe Enterprises at the forefront of the retail revolution of India as a key link in the supply chain of modern retailers.

Mr Merchant is spearheading the Safe Group into one of the leading veritable shop fitting enterprise with a cumulative experience of handling over 40,000 projects spanning over an estimated 18 million Sq. Ft of retail space in all parts of India. With over 2 decades of experience in manufacturing engineering products, Mr. Merchant is not resting on his laurels but continually moulding fixtures of the future.

Huzefa Merchant

Director: Safe Group companies

Founder & CEO: INSYNC Retail Project Management (P) Ltd.

Huzefa Merchant is the next generation entrepreneur driven by the passion of realizing India's first, standardized shop fitting systems brand: INSYNC.

His hands on experience with Safe Groups projects, gave him the valuable insights and ideas about the needs and challenges of India's booming retail sector.

His persistent quest for distinction, India's first new age organization dedicated to the designing and distribution of shop fitting systems based on research, knowledge and scientifically tested and proven visual merchandising norms. Every component developed at INSYNC is designed and tested with cutting edge technology and has its roots in the knowledge base of Safe.

He has charted out the new business strategies for the group and is leading the charge in making the Safe Group an international shop fitting brand. He is thus instrumental in setting up a nation-wide network of stores that are display centers for the products and services developed at the Safe Group. These stores not only showcase the products but also are in line with the company's objective of bringing new age solutions closer to the retailers and ensure timely delivery of goods to retailers in all parts of the country.

Mikdad Merchant

Partner: Safe Enterprises

A CA by profession and an expert in processes and IT technology, the group’s youngest partner Mikdad brings agility to the team, powering the growth aspirations of the organization.

Crafting, refining and redefining the processes, information flow and ensuring both the personnel and infrastructure are always geared to meet any challenges put forth by market changes, or the companies’ own growth aspirations.

While Saleem Merchant has set the foundation and lends his vast experience and knowledge base, Huzefa is constantly broadening the group’s horizons on product offerings and the geographical growth front, Mikdad provides a stable yet agile support system, ensuring efficiency and profitability.

INSYNC for Designers

Our wide array of display systems have been specifically designed to stimulate creativity and bolster innovation while addressing the most challenging retail design projects. Whether it is affixing on concrete pillar, mounting on glass, inlaying onto a wooden panel, hanging from a ceiling or a free standing mid floor unit; you will find it quickly through our 'Shop Fittings Assistants'.

For a greater understanding of our product applications, please refer to our 'Projects' link to access numerous successful client site case studies. It showcases a multitude of ways, retailers and designers have chosen to apply our solutions to derive optimum value and enhance their retail display ambiences across a plethora of merchandise categories.

You can also subscribe to our product manual that addresses the needs of your creative team and also provides a detailed roadmap for your draftsmen.

INSYNC for Retailers

To address a retailers need to open a new store or execute a quick make over INSYNC's arsenal features a comprehensive range of shop fitting systems and components, that have been developed by a team of engineers and retail designers, with over 2 decades of experience.

Products and services provided by INSYNC are a culmination of the know how gathered during the execution of over 40000 retail projects and are optimised to save retailers time and money.

Our projects page will assist you in deriving inspiration from the execution of our shop fittings at various client sites across a plethora of retail categories,

Our 'Shop Fitting Assistant' will help you find a solution best suited to your retail category, application and load requirements.

INSYNC Display Centers

INSYNC provides easier access to its Products and Services via its Display Centres (DCs) located across the country.Our DCsare fitted with live prototypes of our display systems and supported by qualified shop fitting consultants who are trained to support you through the entire lifecycle of your project. It is our way of supporting you to make a more informed decision while setting up your retail store. On offer for designers and retailers alike is a concept to completion service initiative that begins from understanding your specific requirement, to advising on the right solution and finally installing your preferred shop fitting system at your site. Check for ourOne-stop-shopDC in your city.

Brands We Work With

  • Fashion @ Big Bazaar
    Louis Phillipe
    Jade Blue
    Adlabs Imagica
    Reliance Trendz
    Kings Electonics
    Sports Connect
    Wishes & Dreams
    Homalaya Book World
    Planet Sports
  • Brand Factory
    Godrej Nature's Basket
    Bare Jeans
    Peter England
    JB Studio
    Park Avenue
    Arvind Mills
    Global Desi
    Secret Curves-New York
    Little Kangaroos
  • Central
    LEE Cooper
    Allen Solly
    Green Fibre
    Jashn Sarees
    Home Town